North Park Main Street is a Business Improvement District (BID) in San Diego, California and is a joint program of the City of San Diego, the San Diego BID Council, and the National Trust for Historic Preservation. It is primarily a volunteer based organization. The North Park BID is a non-profit corporation dedicated to the revitalization of the North Park neighborhood in San Diego. To do such, it follows the Main Street Four Point Approach TM, Design, Economic Restructuring, Organization and Promotion. North Park Main Street embarks on many ambitious and worthy endeavors, all aimed at bringing new life and a lasting vitality to North Park.