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Days Until Toyland Parade - Saturday, December 1st, 11AM - 1PM · Rain or Shine








North Park Toyland Parade


Join one of San Diego’s most diverse neighborhoods to unwrap some holiday joy as the community comes together to put on a magical display of festive cheer! Come bright and early to warmly welcome local schools, joyful marching bands, historic vintage cars, creative locally made floats, and last but not least, Santa in a fire truck!

The parade begins at the Lions Club located at 3927 Utah Street and runs along University Ave., ending at CVS on Iowa street, rain or shine. The event is free and appropriate for all ages.

After the parade festivities, take a photo with Santa under the North Park sign & make sure to stop by the North Park Christmas Tree Lot at The Observatory North Park parking lot (29th St. at North Park Way) from 10am to 9pm.

Parking will be available at the North Park Parking Garage on 29th St. for $1 from 6AM – 6PM.

North Park Main Street gratefully thanks North Park Lions Club for their generous sponsorship of the Toyland Parade.

Click here for full event program.

Click here for no parking zone map.

Information Booth located at The North Park Lions Club Headquarters – 3927 Utah St, San Diego, CA 92104

Volunteers needed!

Interested in volunteering? fill out the form below:

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2019 Grand Marshal

Troy Johnson of San Diego Magazine

Troy Johnson is an award-winning writer for San Diego Magazine and regular on Guy’s Grocery Games on Food Network. As a San Diego native, he’s been documenting the arts, music, food, and drink of the city’s neighborhoods since 1997. He’s represented San Diego across national TV shows like “Diners, Drive-Ins and Dives,” “Iron Chef,” “Best Thing I Ever Ate,” and specials on PBS, NatGeo, and Travel Channel. They told him if he wanted to make it as a writer or TV host, he’d to leave San Diego. He said thanks but no thanks. He currently hosts the TV show “Campus Eats” on Big Ten Network and is finishing his book at his home in Ocean Beach.

2019 Parade Princess

Courtney Cordero

Courtney Cordero runs the popular Instagram page @Coco_sandiego where she documents all fun and delicious things, San Diego and Baja. Courtney is a champion for San Diego local business, and her instagram is the go-to page for fantastic photos and important information about events and happenings around town.